TAGZ FOODS: Flavored Potato Chips
SEASON 1FOOD & DRINKS
A Taste of Innovation
Tagz Foods, a food startup with a unique concept of flavored potato chips, entered the arena of Shark Tank India with a bang. The brand aimed to revolutionize the snacking experience by offering a wide range of unconventional and exciting flavors.
A Spicy Pitch
The founders of Tagz Foods presented a compelling pitch, highlighting the gap in the market for innovative and flavorful snacks. They emphasized their commitment to using high-quality ingredients and creating a product that catered to the evolving tastes of Indian consumers.
To fuel their growth and expand their product line, Tagz Foods sought an investment of ₹70 lakhs for a 1% equity stake, valuing the company at a whopping ₹70 crores. This ambitious valuation raised eyebrows among the sharks, with some questioning the justification for such a high figure.
A Battle for the Best Flavor
The sharks were intrigued by the concept and couldn't resist trying the different flavors of Tagz chips. The unique taste combinations created a buzz in the tank, and the sharks were impressed by the product's potential.
A fierce bidding war ensued among the sharks, with each one vying to invest in Tagz Foods. Ultimately, it was Ashneer Grover who emerged as the winner, offering the full ₹70 lakhs for a 2.75% equity stake.
A Flavorful Success
The investment from Ashneer Grover proved to be a catalyst for Tagz Foods' growth. With his business acumen and support, the brand expanded its distribution network and introduced new and exciting flavors. The appearance on Shark Tank India catapulted Tagz Foods into the limelight, and it quickly became a household name.
Tagz Foods is a testament to the power of innovation and the potential of the Indian snack market. By challenging the conventional and delivering on taste, the brand has captured the hearts and taste buds of consumers across the country.
Tagz Foods: Unleash the flavor within you.